Seller's Guide

We Provide a 5-Step Proven Marketing Plan For Our Sellers

This includes online marketing on Facebook, Instagram, LinkedIn, YouTube, Zillow.com and all other 3rd party real estate websites. We work with the best professional photographer, drone (if applicable), and a custom produced video for each property. We will provide decorative staging accessories as needed (no furniture) to your home at no cost to you.

You have one chance to make a first impression. Let’s get it right so your home would sell at the best possible top dollar in the marketplace. As our premier client, we will provide a pre-marketing and staging consultation to you at no additional cost.  We are here to take you through getting your home ready from day one. When you hire us, you have hired a team of experts to showcase your home in its best light.

We offer you a wealth of trusted professional resources to get your home ready at a competitive rate. We have long-standing professional relationships with these professionals. Our carefully selected network of professionals will treat your home with the highest priority and excellent and timely services.

Do you need funds for your home improvement projects? Ask us about the home improvement short-term loan program (Home Revive) available subject to the seller’s qualification. This loan will be paid off at the time your home is sold from your proceeds.  This means you have the option of getting the necessary home improvement projects done without spending money out of your pocket to sell.

We have a network of trusted and reputable specialists.  Once you have hired us, we will connect you with our network of reliable professionals for the following services.

  • Pre-Marketing Inspection Services
  • Painting Contractor
  • Plumbing Contractor
  • Electrician
  • Repairs (from small projects to siding and sheetrock replacement)
  • Flooring Contractor
  • Roofing Contractor
  • Hauling Services
  • Deep Cleaning Services
  • Window Cleaning Services

For sellers who live remotely from the property you are selling, we will project manage all the preparation with contractors in getting your home on the market.  This is an additional service at no additional cost to you.  It is our speciality.  

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A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your REALTOR® once you choose one so he or she can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. We will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once we deem the offer is acceptable, we will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, we will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. We will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your REALTOR® to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

Testimonials

Jamie F.

Jamie F.

We first worked with Kasama in 2017 when we purchased in American Canyon. In a very competitive market, Kasama came through with her expertise and knowledge of the market and went the extra mile to ensure our offer was accepted...
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Valeria D.

Valeria D.

We first met Kasama with the purchase of our lovely starter home in 2019 and she guided us “first-time buyers” with such care, friendliness, and grace. Truly, a friendship transpired and she’s been a text away when we’ve needed...
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Cheryl F.

Cheryl F.

Kasama’s services go above and beyond real estate and her real estate service itself is on a whole other level from others I’ve experienced. She adds a much needed human-factor to every aspect of her business that is much appre...
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Anya P.

Anya P.

We were so fortunate to find Kasama when we started house-hunting this year. Buying a home via Zoom? That's a crazy idea and requires a lot of trust, reliability, and communication between the real estate agent and the buyer. K...
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Cindy P.

Cindy P.

After contemplating for several years, both my husband and I finally decided we were ready to sell and purchase a new home. We consulted with a few friends if they could recommend a real estate agent. The name along with busine...
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Eliza G.

Eliza G.

Buying and finding a house at the top of the market was a journey, especially as first time home buyers. Despite these circumstances, Kasama made it less overwhelming and guided us through every decision. She cared for us and h...
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Vince D.

Vince D.

We weren't in the market to buy a home but the perfect home for my parents became available. The first thing we did after deciding that we wanted to make the purchase was contacted Kasama. We had worked with her twice before so...
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Travis R.

Travis R.

My wife and I were referred to Kasama by family, when we called her to see if she was interested in working with us to buy a house in Solano County she was super informative and motivated right out the gate. We were at a huge d...
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Jessi H.

Jessi H.

Kasama is a warm, sweet, caring person who seems to love to serve her clients. She is a really intelligent person. I was impressed with how well she works with people to create a positive outcome for everyone. Her preparedness ...
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Darron H.

Darron H.

In the wake of a pandemic, Kasama has done it again. During a very uncertain time, Kasama White gloved the facilitation of a sell/buy scenario for my family. At times the whirlwind of inspections, paperwork and viewings felt ov...
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Ed T.

Ed T.

Kasama was a consummate professional who went above and beyond on a handful of occasions. She guided my wife and me through the home-buying process. Her Youtube channel is updated regularly and serves as a wonderful resource. S...
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Kristin E.

Kristin E.

We started thinking about selling our house months ago and Kasama has been with us on our journey every step of the way, from helping us decide if the time was right to signing the final papers. She is everything the best REALT...
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Jan G.

Jan G.

I would recommend Kasama for anyone either buying or selling a home in Solano County. She represented both myself (seller) and buyer in my real estate transaction and it was the most easy and stress real estate experience I hav...
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Patricia S.

Patricia S.

Kasama was exceptional at helping me sell my parent’s home that was in a trust. She was so knowledgeable, patient, flexible, and very professional. Kasama explained all the steps and paperwork before the process began. She answ...
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Gail N.

Gail N.

Kasama was our first choice for our REALTOR when my husband and I decided to buy a house and move to Vallejo. Kasama is the ultimate professional - a fast communicator, knowledgeable about the current, crazy market, and compass...
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Arshy D.

Arshy D.

Kasama was wonderful to work with and so full of good energy. We truly appreciated her thorough communication and organization throughout the process. She’s great at what she does and went above and beyond for her clients. My p...
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Kevin D.

Kevin D.

I highly recommend Kasama Lee if you plan on buying or selling a home in the American Canyon area. She is very knowledgeable and resourceful when it comes to the whole process. Her skills made my house-selling experience seamle...
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Marty P.

Marty P.

Kasama was a true professional in helping us sell our home. She provided valuable recommendations and referrals to get our house on the market. Once on the market, she guided and supported us through the whole process. We would...
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Gary M.

Gary M.

I've worked with Kasama and her team on 3 home transitions. She is committed to saying the least. The last sale in a very challenging market was complex yet Kasama never gave up on getting the deal done. I so appreciate that. Y...
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Melissa A.

Melissa A.

There are not enough words to describe how amazing Kasama is! Selling a house in this market is tough, but she is tougher! She went above and beyond for my family and for that, We are forever grateful to Kasama and her team! Sh...
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